The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Featured Resources
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Florida History from the Highways
Discover Florida, with its unique geography and exciting history--from ancient gold to modern real estate speculation--by journeying along its highways. Beginning with a chronology and succinct account of Florida's spectacular development, then an account of the rise of the major cities, Florida History from the Highways takes you throughout the state, pointing out the fascinating events that occurred at locations along the way. You'll travel through changing times and landscapes and emerge fill...
Bead Sequencing Set
Stack the durable, brightly colored wooden beads on 5 hardwood dowels in sequence to match the design on one of the pattern cards. Builds complex reasoning skills as well as sorting and coordination. Includes over 45 brilliantly colored beads, 5 dowels, and 10 patterns that increase in difficulty.
Sing, Spell, Read & Write
Sing, Spell, Read & Write is a phonics-based program that uses a 36-step program of carefully sequenced steps to teach reading, writing, and spelling. More product information can be found here.
The Story of the World
This book series by Susan Wise Bauer is another that is best enjoyed as a read aloud rather than seen as a history textbook. It is full of engaging stories, mixing facts and historical legends. The companion study guides offer questions, narration exercises, activities, crafts, and reproducible pages. There are also lists for each chapter of supplemental books that are easily found at your local library.
Story of the World: History for the Classical Child, Volume 1: Ancient Times (From the Ear...
Homeschooling 101: A Guide to Getting Started
Homeschooling 101 gives you the steps to help you get started on your homeschool journey. This guide lays out how to get started, choose and gather curriculum, scheduling, organizing your home, and finding the joy in homeschooling. This book is perfect for new homeschoolers who are looking for real help in taking the first step.